|
| Lebanon/ Division for Arab States & Europe |
| Reproductive Health |
Phase II- LEB/02/P02 |
Information, Education and Communication
(IEC) in Support of Reproductive Health (RH) at Community Level |
21 months
April 2005 - December 2006 |
April 2005 |
February 2002 |
| UNFPA |
| Ministry of Social Affairs |
| Ms. Jumana El Kadi Jurdi |
Phone: 961-1-389106/7 Fax:
961-1-389107
|
The outcome of the Reproductive Health sub-programme of the 2002-2006 programme cycle is to have contributed to improved utilization of quality reproductive health services and information by women, men, and youth. To that effect, two outputs contributing to the achievement of the outcome were identified. The second of these outputs was: “increased availability of information and enhanced awareness of youth about reproductive and sexual health”. It was planned that three projects would be developed to realize the above stated output. The first of these projects aimed mainly at providing youth with information on SRH issues through various out of school channels and events. The project was supposed to be developed and implemented through the Ministry of Youth. The project did not materialize. The second project (IEC in support of RH at community level - LEB/02/P02) aimed at building the capacity of the Ministry of Social Affairs for undertaking advocacy and awareness raising activities. The third of these projects ( Advocacy for integration of population education in school curricula and extra curricula activities - LEB/04/P01) was developed and implemented through the Ministry of Education. The project aimed at providing youth with information on SRH issues through various in-school channels (curricula and extra curricula based). The initial stages of the project were to focus on examining passed experiences, review curricular and text books, conduct relevant research, and undertake awareness raising and advocacy activities.
The interventions in the second above mentioned project (LEB/02/P02) aimed at building the capacity of the MOSA for conducting awareness raising campaigns. These interventions included advocacy activities to build community and media support, conducting community mobilization campaigns, building communication capacities of health care providers and community outreach workers, training youth volunteers, producing communication materials, and building a media support network.
The LEB/02/P02 project made good use of the manuals produced by the previous MOSA-IEC project in training field communicators and youth. The project also made good use of the IEC materials produced by the project, and developed further tools to aid in the utilization of these materials. In addition to the above mentioned, the LEB/02/P02 project produced further innovative communication materials, such as a theatrical play on sexual health. All of these efforts were put to use in creating community awareness through a number of campaigns. The communication materials that were produced were not only used at the national level, but were also used at the regional level. The project experience and the materials associated with the project were sought and shared at the regional level with a number of countries.
More specifically the LEB/02/P02 project’s achievements included networking with universities, training service providers, development of communication guides and materials, conducting media awareness events and awareness raising communication campaigns, and initiating research on gender based violence.
The LEB/02/P02 was initially designed as a two year project ending in December 2004. While the project has not been formally evaluated, initial assessments indicate that it has contributed positively to building the Ministry’s communication capacity, and to creating an environment that is more conducive for discussing adolescents SRH concerns and needs. The project has successfully managed to involve national media in a variety of its activities. The following document is a proposal for extending the LEB/02/P02 project for another two years. The rationale for extending the project and a proposed list of key activities are presented next.
After an initial review of the activities carried out under the LEB/02/P02, and the advocacy, communication, and capacity building materials and tools that were developed, a consensus was reached among the MOSA senior management, the project management staff, the UNFPA office, and the CST advocacy adviser on the need for further extension of the project. It was the view of all of the above mentioned parties that the efforts invested in the project need to be maximized through further utilization of the materials and manuals and the institutionalization of capacity gained.
Based on the assessment of the achievements of LEB/02/PO2 and given the immediate opportunities to build on information provision to enhance delivery of services to young people, the proposed two year extension of the funding is justified. Thirty four activities are already proposed for the extension, focused on behavior change communication in addition to a “Services” component which is linked to MOPH project. Their sustainability, however, needs to be ensured through further institutionalization. The following Priority Areas may provide a set of headings under which BCC activities may be grouped:
- Link between activities of the present LEB/02/PO2 and those for reproductive health quality of care of the Ministry of Public Health strengthened to include formal recognition of the training module on inter-personal communication and counselling to which the Ministry of Social Affairs is contributing;
- Link between activities of the present LEB/02/PO2 and activities of the Ministry of Education strengthened to recover ground lost in integrating sexuality and reproductive health education into curricula;
- Communication messages and youth website taken up by media companies on an unsubsidized commercial basis, with due regard to the quality and integrity of the information contained;
- Norms and standards related to information products, interpersonal communication and counselling skills and peer education interventions set (relevant ministerial departments, university faculties and professional bodies involved in the process);
- Management, advocacy and monitoring skills of current staff enhanced so as to encourage youth, community and parental participation in the future;
A further Priority Area with its own set of activities is proposed entitled BUILDING A YOUTH FRIENDLY APPROACH TO SERVICES focused on providing counseling to adolescents. Initial Steps are intended to get some youth-friendly approaches to service provision integrated into three to five designated Centres of Excellence. Approximately $10,000 (or more if available) should be allocated from UNFPA resources to meet additional costs of the operational research, physical infrastructure costs and some promotional and staff orientation costs (including those related to strengthening the link to referral services). It is anticipated that the cost of clinical services will be met through the regular operating budget of the Centres and that staff time provided at “youth friendly” hours can be compensated for through collective agreements.
Additionally, in the longer term it may become necessary to explore mechanisms to relate to private sector service providers. This implies maintaining contact with the health professional bodies, and perhaps providing some places on training courses and orientation sessions on adolescent sexual and reproductive health.
While new activities are being proposed, the output of the sub-programme to which the project would be contributing to its realization would remain the same, namely: “increased availability of information and enhanced awareness of youth about reproductive and sexual health”. The new activities would partially compensate for the youth project that did not materialize, and would complement the activities of the LEB/04/P01 education project. The aim of the proposed activities would continue to be building the communication capacity of the MOSA in developing and carrying out awareness creation and behavior change campaigns. These activities would nonetheless focus more on the sustainability and institutionalization of the good efforts invested through the project so far. As such, more attention would be given to ensuring a wider dissemination and ownership of the communication materials and tools produced through the project. Also more involvement of the IEC UNIT and the Training Center at the MOSA in the proposed advocacy/BCC and the training activities, respectively.
The project extension would entail carrying out some of the project activities to their conclusion, expanding some other project activities, and proposing yet another set of new activities to complement the efforts made in this project as well as other communication support projects. For example the efforts made for developing an advocacy/IEC strategy for youth SRH needs to be carried out to their conclusion. Also the recommendations of the Media orientation/need assessment workshop needs to be followed up.
Since what is proposed above is basically an extension of the current project, the execution and implementation modalities and the project staffing would remain essentially the same.
The overall strategy for the extension of the project would continue to be a Capacity Building one through:
- Carrying out a variety of training activities involving youth, and media,
- increasing the availability of information through the utilization of the existing advocacy and awareness raising communication materials,
- strengthening strategic partnerships with media,
- building the communication capacity of MOSA Social Development Centers and selected NGOs,
- increasing the involvement of the MOSA Training Center, the IEC Unit, and the Directorate of the Social Development Service Centers (SDSC) in the implementation of activities.
Following are the key activities that will be undertaken by the current LEB/02/P02 project during the next two years. These activities would require greater involvement and sharing of responsibilities by each of the MOSA Training Center, IEC Unit, the Educational Center for Research and Development project and the RH/MOPH project.
- Meeting to update the projects monitoring and evaluation framework including its indicators.
- Develop a dissemination plan for the utilization of the project communication materials.
- Finalize facilitator manual for the “Sho Ra’ikon” film.
- Develop a facilitator manual for the “Hiwar” play.
- Finalize the production and broadcast of the television spots.
- Finalizing the web-site and proposing measures for its sustainability
- Produce a professional video recording of the play “Hiwar”.
- Operationalize the adolescents SRH communication strategy.
- Disseminating PAPFAM results, particularly the findings related to youth SRH needs and the results of the GBV module included in the Rapid Appraisal Research (RAR) study through a media user friendly format
- Support further the development of a network of young resource-people in the area of SRH.
- Hold a workshop with the MOE to review the advocacy/IEC materials developed through the project and assess their potential suitability for use in school context.
- Based on the above, undertake necessary adaptation for the advocacy/IEC materials.
- Provide technical support to MOE, through the LEB/04/P01 project in their extra curricular SRH awareness raising and advocacy activities.
- Developing a module on interpersonal communication skills in an effort to positively influence the attitudes and behaviors of the health service providers vis a vis adolescents health and development need.
- Assist the Ministry of Health in developing a plan for promoting the adolescents friendly sexual and reproductive health services.
- Carry out an assessment of the capacity needs of the IEC Unit.
- Document lessons learned that are based on the project’s experiences.
- Formalize collaboration between the University of Balamand outreach programme and the MOSA SDSCs.
- Conducting training on planning, monitoring and evaluation of communication efforts, including reporting skills for SDSCs and selected relevant NGOs.
- Undertake assessment of the SDSCs and the NGOs use of the IEC materials & their awareness raising activities.
- Training of selected NGOs, SDSCs, and schools on the utilization of the project training kit, including training manual related to the play “Hiwar”.
- Conduct and build an inventory of all available reproductive health related IEC materials, and a carry out a rapid assessment of these materials to identify gaps/needs.
- Explore the feasibility of holding an annual media award event for the best coverage of SRH, adolescents, and women issues.
- Continue efforts to sustain media network, including holding periodic short meetings and workshops with media representatives around specific relevant topics.
- Introduce a permanent section on SRH in the MOSA newsletter.
- Introduce SRH awareness raising activities within the activities of the youth voluntary work camps.
- Develop a series of television programmes addressing SRH issues with particular focus on adolescents development needs.
- Hold performances of the theatrical play “Hiwar” in a number of selected schools.
- Provide required support to the identified Centers of Excellence.
- Undertake operational research
- Design a youth-friendly physical environment
- Build a youth-friendly environment
- Carry out client recruitment activities
- Training NGOs on media campaigns.
The above 34 activities are grouped under each of the 6 priority pillars depending on their scope and nature as follows:
- Strengthening the link between activities of the present Leb/02/po2 and those for reproductive health quality of care being promoted by the Ministry of Public Health, this may include formal recognition of the training provided by the Ministry of Social Affairs:
Activities
14- Developing a module on interpersonal communication skills in an effort to positively influence the attitudes and behaviors of the health service providers vis a vis adolescents health and development need.
15- Assist the Ministry of Health in developing a plan for promoting the adolescents friendly sexual and reproductive health services.
- Recovering ground lost in integrating educational curricula to include sexuality and reproductive health:
Activities
11- Hold a workshop with the MOE to review the advocacy / IEC materials developed through the project and assess their potential suitability for use in school context.
12- Based on the above, undertake necessary adaptation for the advocacy / IEC materials, in consultation with the MOE Leb/04/po1 project, and with the involvement of young people.
13- Provide technical support to MOE through the Leb/04/po1 project, in their extra curricular SRH awareness raising and advocacy activities.
28- Hold performances of the theatrical play “Hiwar” in a number of selected schools.
- Promoting the take up of the communication messages and the website by media companies on an unsubsidized basis:
Activities
5- Finalize the production and broadcast of the television spots.
7- Produce a professional video recording of the theatrical play “Hiwar”
9- Disseminating PAPFAM results, particularly the findings related to youth SRH needs and the results of the GBV study through a media user friendly format.
23- Explore the feasibility of holding an annual media award event for the best coverage of SRH, adolescents, and women issues.
24- Continue efforts to sustain media network, including holding periodic short meetings and workshops with media representatives around specific relevant topics.
27- Develop a series of television programmes addressing SRH issues with particular focus on adolescents development needs.
- Setting norms and standards in information products, interpersonal communication and counseling skills and peer education interventions.
Activities
2- Develop a dissemination plan for the utilization of the project communication materials
3- Finalize facilitator manual for the “Sho Ra’ikon” film
4- Develop a facilitator manual for the “Hiwar” play
6- Finalizing the web-site and proposing measures for its sustainability
8- Operationalize the adolescents SRH communication strategy
17- Document lessons learned that are based on the project’s experiences.
18- Formalize collaboration between the University of Balamand outreach programme and the MOSA SDSCs.
22- Conduct and build an inventory of all available reproductive health related IEC materials, and a carry out a rapid assessment of these materials to identify gaps/needs.
25- Introduce a permanent section on SRH in the MOSA newsletter
26- Introduce SRH awareness raising activities within the activities of the youth voluntary work camps.
29- Provide required support to the identified Centers of Excellence.
- Enhancing the management, advocacy and monitoring skills of current staff and encouraging youth participation in the future.
Activities
1- Meeting to update the projects monitoring and evaluation framework including its indicators.
10- Support further the development of a network of young resource-people in the area of SRH
16- Carry out an assessment of the capacity needs of the IEC unit.
19- Conducting training on planning, monitoring and evaluation of communication efforts, including reporting skills for SDSCs and selected relevant NGOs.
20- Undertake an assessment of the SDSCs and NGOs use of the IEC materials and their awareness raising activities
21- Training of selected NGOs, SDSCs, and schools on the utilization of the project training kit, including training manual related to the play “Hiwar”.
34- Training NGOs on media campaign
- Building a youth friendly approach to RSH services
Activities
30- Undertake operational research including the following activities
31- Design a youth-friendly physical environment
32- Build a youth-friendly environment
33- Carry out client recruitment activities
Activities 1-10, 21, and 27 will be implemented by project team in coordination and collaboration with other MOSA units, particularly the Training Center and the IEC Unit, and the SDSCs.
Activities 11-13, and 28 will be carried out in close coordination and collaboration with the MOE LEB/04/P01 project. Activities 14, 15, and 29-33 will be carried out in close coordination and collaboration with the MOH RH project. Activity 16 will be carried out through an external consultant in close coordination and consultation with the IEC Unit. Activities 17 and 18 will be carried out in close coordination and collaboration with the University of Balamand, the American University, and the Lebanese University.
Activities 19, and 21 will be designed, developed, and implemented jointly by the project management team and the MOSA Training Center. Activities 22-25 and 27 will be carried out jointly by the project management team and MOSA IEC Unit.
Linkages to other projects and other outputs would remain the same as in the original project document. Emphasis would be put, nonetheless, on the linkages with the reproductive health project on Advocacy for integration of population education in school curricula and extra curricula activities, and the population and development strategies project on Integrating population, reproductive health, and gender concepts in the faculty of health sciences at the University of Balamand. Linkages with the other reproductive health project on Increasing the availability of quality integrated reproductive health service would be maintained and strengthened, particularly the aspects that relate to the establishment of Centers of Excellence and youth services.
The project management team will ensure coordination and harmonization of communication and training activities within the MOSA, and to the extent possible with other UNFPA-supported projects, activities, and events, in that context, the project management team would form an intra MOSA coordination committee comprising the management team of the LEB/02P02, the Director of the Training Center, and the Director of the IEC Unit, and others as might be seen fit. This committee is to meet once a month to plan and coordinate the project’s activities. Other already established coordination mechanisms and committees i.e. the Steering Committee, the IEC coordination Committee etc. would continue to function according to their mandate throughout the project extension duration. It is recommended also that once the project extension and its activities have been approved, to hold an orientation meeting with all the implementing partners within MOSA to ensure that there is a common understanding of the rationale, the nature of the activities, and the expected impact.
A monitoring and evaluation framework, including appropriate indicators will be developed. The mid-term review would provide yet another opportunity to re-adjust the direction of the project in relationship to the sub-programme and the totality of the country programme. Appropriate measures for evaluating the impact of the project would still be taken towards the end of its extended project duration. The monitoring and evaluation indicators need to be developed carefully and the relevant data collected in order to share the project results and the lessons learned nationally and regionally.
- Meeting to update the projects monitoring and evaluation framework including its indicators.
The monitoring and evaluation framework of the LEB/02/P02 project needs to be revisited to take into account the added activities, as well as the fact that the proposed project with the Ministry of Youth did not materialize and the project with the Ministry of Education started off later than planned. It is therefore important to examine the indicators framework and propose necessary revisions that take into account the results expected from the project and its contribution to the programme Output. Issues related to monitoring requirements and the feasibility of collecting relevant information would be discussed. It is proposed that a one or two days meeting/workshop be allocated for the above purpose. Participants to the meeting would include, among others, all parties that are involved in the implementation of the project, as well as those involved in other projects that are contributing to the realization of the same Output.
- Develop a dissemination plan for the utilization of the project communication materials.
The project has already accumulated a good number of IEC and awareness raising materials. These include, among others, video documentary, audio cassette, children magazine, theatrical play, facilitators manuals, training manuals and reference materials, and TV spots. These materials need to be disseminated and optimally used. To the extent possible, ad-hoc dissemination should be avoided. Based on various consultations, a dissemination plan should be developed. Nonetheless, updating the plan should be an ongoing activity to respond to emerging needs and opportunities. The plan should be based on prioritization of the expected impact/return (effectiveness and efficiency) while keeping in mind the needs of the more vulnerable groups. The plan would highlight the recipients, the expected result from the utilization of the materials, and should have a monitoring and assessment plan attached to it. The plan should also indicate if more reproduction of materials is needed.
- Finalize facilitator manual for the “Sho Ra’ikon” film.
The draft facilitator manual on the above video film need to be pre-tested and finalized, printed, and added to the materials to be disseminated.
- Develop a facilitator manual for the “Dialogue” play.
Similarly, a facilitator manual for the play need to be developed, pre-tested and finalized. Exploratory efforts need to be made to determine the audience of the manual and accordingly the content it should include. Discussion with counterparts is important at that stage.
- Finalize the production and broadcast of the television spots.
The three television TV spots that are currently under production will be finalized and a broadcasting plan put in place. The broadcasting plan should be monitored for frequency of broadcast (and reach, if possible). Secondary uses of the spots should be considered.
- Finalizing the web-site and proposing measures for its sustainability.
The planned web-site, once finalized, should be reviewed in a number of meetings/workshops to discuss its content, its sustainability (in terms of administrating and up dating it, as well as in terms of the sources and flow on information). The above efforts would require in addition to a number of meetings/short workshops, training some identified people within the MOSA. The above listed activities should be carried out in close coordination with the website department/focal point at MOSA. The web-site need to become attractive to youth, interactive, and contains measures for counting visitors and responding to them (when needed). It is important to involve the youth in the design and implementation of the above activity.
- Produce a professional video recording of the theatrical play “Hiwar”
In order to optimize the use of the above mentioned play, it is proposed to make a professional recording of the play. Such a recording would entail the use of studio recording and mixing facilities, as well as the expertise of a director. Once produced, the video would be included in the dissemination plan and would be used as part of the rest of the IEC materials. Efforts to broadcasting the play should be attempted, as well.
- Operationalize the adolescents SRH communication strategy.
The strategy development efforts that were started through the project, need to be continued. The scope of the strategy might need to be reconsidered. Where appropriate and opportune, segments of the draft strategy (communication in support of adolescents SRH) could be integrated into the strategies development efforts of other relevant sectors (i.e. youth strategy, health strategy etc.).
- Disseminating PAPFAM results, particularly the findings related to youth SRH needs and the results of the GBV module included in the RAR study through a media user friendly format.
Once the PAPFAM results are out, the project should analyze the results pertaining to the youth (through the aid of a research consultant) and package the results in a media friendly format. Based on the analyses, hold a strategy meeting where an advocacy and BCC priority direction would evolve. Accordingly, hold a number of media events (workshops, meetings, press conferences etc.) to disseminate the findings through the media to a wider audiences.
- Support further the development of a network of young resource-people in the area of SRH.
The project has invested in building the capacity of a number of young people in the area of SRH. These young people should be encouraged and supported to form a resource base for providing technical support, advocacy, role models, and assist in the implementation of various awareness raising activities. Efforts to form an informal network of young supporters (friends of ICPD) should be pursued and assisted. To that end three meetings are to be held in three areas of Lebanon that culminate in a national encounter to discuss and develop a plan of action that operationalizes the network.
- Hold a workshop with the MOE to review the advocacy/IEC materials developed through the project and assess their potential suitability for use in school context.
A workshop with the project staff of the LEB/04/P01 and other relevant participants will be held to review the IEC materials and manuals developed by the LEB/02/P02 project. The aim of the project is to assess the suitability of these materials and if and where necessary suggest some adaptations. The output of the workshop would be (a) Identification of the IEC materials gaps and suggesting modification and (b) identification of unmet capacity building needs of educators in utilization of the IEC materials in extra-curricula programmes.
- Based on the above, undertake necessary adaptation for the advocacy/IEC materials, in consultation with the MOE LEB/04/P01 project, and with the involvement of young people.
- Provide technical support to MOE, through the LEB/04/P01 project, in their extra curricula SRH awareness raising and advocacy activities.
While the LEB/04/P01 project stipulates carrying out some awareness creation and advocacy activities among parents, teachers and other stakeholders in support of providing SRH education for adolescents and youth, technical support might be required for undertaking some of these activities. It is expected that the LEB/02/P02 project would lend such a support. The extent and nature of the support would be determined by the output of activity 12 above and through joint meetings.
- Developing a module on interpersonal communication skills in an effort to positively influence the attitudes and behaviors of the health service providers vis-à-vis adolescents health and development need.
The MOH realizes that establishing an adolescent friendly reproductive health services and centers of excellence would require the service providers to be equipped with the relevant knowledge, attitudes, and skills to deal with the adolescents and youth. Accordingly, the project will work with the MOH to develop a training component addressing the above mentioned knowledge, attitudes, and skills needs.
- Assist the Ministry of Health in developing a plan for promoting the adolescents friendly sexual and reproductive health services.
The MOSA, partly through the activities of the LEB/02/P02 project, has gained good knowledge and experience in promoting adolescents SRH issues and has established good working relationship with media institutions. Accordingly, the LEB/02/P02 would put that experience and knowledge in support of promoting AFSRH services once they are available, at the MOH as well as the MOSA service delivery points.
- Carry out an assessment of the capacity needs of the IEC Unit.
In the interest of sustaining the knowledge and expertise gained through the LEB/02/P02 project, an assessment exercise of the capacity of the MOSA IEC Unit will be undertaken. The assessment will be carried out by an independent consultant. The aim of the assessment is to identify the capacity and resources needed (human, financial, and administrative) for the Media Unit to assume fully its advocacy and communication role in support of the Ministry’s mandate.
- Document lessons learned that are based on the project’s experiences.
The LEB/02/P02 project has accumulated a good amount of experiences in the past two years in terms of planning, designing, and implementing advocacy and awareness creation activities in the context of the Lebanese society. That experience needs to be documented as a process and as lessons learned. It is proposed that a series of meeting be held, with the participation of relevant staff from the University of Balamand to review, reflect, and document the project experience. Other participants form the American University In Beirut (AUB) and the Lebanese University (LU) should be invited to participate in these meetings, as they are already involved, in some form or another, in population and reproductive health related activities and initiatives. The activity would encompass defining what constitutes lessons learned, and possibly coming up with a Knowledge Asset. An external consultant might be recruited to lead and facilitate the process. The outcome of such documentation would be made use of by the University of Balamand through its Health Promotion Department.
- Formalize collaboration between the University of Balamand outreach programme and the MOSA SDSCs, and explore further collaboration with other universities.
The project has already established some forms of cooperation and collaboration with a number of Lebanese universities, including the University of Balamand. Such efforts were however more of an ad-hoc in nature than a structured and formalized ones. They included giving lectures on population and adolescents SRH at the universities and providing the opportunity for few university students to work with the SDSCs and involving them in some project activities. These efforts need to be more structured and sustainable. The above activity would include conducting a series of meeting with the Deanship of the Faculty of Health Sciences at the University of Balamand with the aim of formalizing the cooperation between the MOSA and the University. Exploring means of formalizing and structuring the involvement of the AUB and the LU universities should also be pursued through a series of meeting, hopefully leading towards a more institutionalized cooperation arrangements.
- Conducting training on planning, monitoring and evaluation of communication efforts, including reporting skills for SDSCs and selected relevant NGOs.
The project has already made advances in building the communication capacity of NGOs and SDSCs. Further training would be required, particularly on areas related to planning, monitoring , and evaluation. A training workshop on the above areas would be designed and developed jointly by the project management team and the MOSA Training Center. A selected number of NGOs and SDSCs will attend the training. The outcome of the training would be a series of work plans, with their relevant M & E framework and indicators, developed by the various NGOs and SDSCs to be implemented.
- Undertake an assessment of the SDSCs and NGOs use of the IEC materials and their awareness raising activities.
During the first cycle of the project, a number of IEC materials have been distributed to SDSCs and NGOs for use in their awareness raising activities. It is important to assess the utility and distribution of these materials as well as the quality of their awareness raising activities. The findings of these assessment would in turn affect the support provided by the project to the SDSCs and NGOs in terms of IEC materials and training opportunities.
- Training of selected NGOs, SDSCs, and schools on the utilization of the project training kit, including training manual related to the play “Hiwar.
There has been a demand by the NGOs, SDSCs, and schools for the IEC materials that were developed by the project. The demand would be satisfied through conducting a series of training courses. The training module would be developed closely with the SDTC. It is hoped that the SDTC would take on ownership of the training module, as well as the training workshops to become part of the SDTC regularly offered trainings.
- Conduct and build an inventory of all available and reproductive health related IEC materials, and a carry out a rapid assessment of these materials to identify gaps/needs.
There is a good amount of IEC materials addressing various RH components available. These materials will be collected and rapidly assessed jointly by the MOSA IEC Unit and the project management team. An inventory of these materials will be maintained by the IEC Unit. The assessment and the inventory will be used as a reference of all existing RH related IEC materials as well as providing guidance for the development of further materials.
- Exploring the feasibility of holding an annual media award event for the best coverage of SRH, adolescents, and women issues
To set in motion a tradition of rewarding media programmes for their coverage of SRH issues, initiate a number of exploratory meetings with local media to assess the feasibility and sustainability of holding an annual event with one of them to acknowledge and award programmes for their coverage of specific gender, and SRH issues. In the process develop a fund raising strategy to support such an undertaking. If such an undertaking is feasible, the project management team in collaboration with the MOSA IEC Unit would work on developing consensus with the participating media channel, around the award categories, programme types, instructions/guidelines for inclusion, guidelines for awarding prizes, the nature of the awards, etc.
- Continue efforts to sustain media network, including holding periodic short meetings and workshops with media representatives around specific relevant topics.
The project has already invested in creating a media group that are familiar with and generally supportive of population, reproductive health, and gender issues. The media group has been oriented towards issues related to the SRH needs of Lebanese adolescents and youth. The above mentioned activity call for maintaining these links and updating them through periodic short meetings and briefings, as well as through facilitating access to relevant human interest stories. In addition, efforts would include holding two 2-day workshops on population issues addressed to media personnel from several media channels.
- Introduce a permanent section on SRH in the MOSA newsletter.
The IEC Unit at MOSA will dedicate a fixed section within the MOSA newsletter for covering various SRH issues and news. The project staff will provide newsworthy information/events on SRH related issues to the Media Unit to be incorporated in the newsletter. The Media Unit staff will also seek information to be included in the newsletter.
- Introduce SRH awareness raising activities within the activities of the youth voluntary work camps.
The project, in partnership with the MOSA IEC Unit, SDTC, and the Volunteer Department, will integrate a number of SRH awareness raising activities within the Youth Voluntary Camps. These will total 5-6 camps. Activities might include theatrical performance or discussion sessions around video film. It is hoped that these kind of activities would become an ongoing integral part of the camps’ activities.
- Develop a series of television programmes addressing SRH issues with particular focus on adolescents development needs.
In order to develop a series of television episodes (talk shows) on issues related to population, reproductive health, and gender, with a focus on adolescents SRH, a task force would be formed and composed of RH/IEC project staff, IEC unit, PDS staff in addition to a technical media representative. This task force will be responsible for identifying issues to be addressed, guest speakers, topic experts, live testimonials and relevant cases. The IEC Unit will undertake developing a monitoring and assessment plan for the above mentioned activity.
- Hold performances of the theatrical play “Hiwar” in a number of selected schools.
Carry out necessary arrangements and contact to hold 10-15 performances of the theatrical play “Hiwar” in a number of identified schools. The performance could be followed by a discussion period. In which case, guidelines for the discussion and the moderator need to be developed. The above mentioned activity would be coordinate the MOE/UNFPA project.
- Provide required support to the identified Centers of Excellence.
Provide support to the five centers of excellence offering Youth Friendly Services that would be identified, in terms of IEC materials and communication and related training. These activities need to be coordinated with the Ministry of Health.
- Undertake operational research .This will be done through the following activities:
a. On-site review of daily operation of the (three to five) selected Centres to assess their accessibility and acceptability vis-à-vis the adolescent and youth clienteles;
b. Analysis (choose a method such as Delphi, Oracle, Gatekeeper) of the service providers’ attitudes specific client sub-groups (younger adolescents and older youth, male and female, married and unmarried, sexually active and not
c. Mapping of the referral arrangements to other health facilities (whether reproductive health, maternal and child health, mental health, oral health, internal medicine, dermato-venereology and HIV testing);
d. Proposition document for each specific location describing changes to be made.
- Design a youth-friendly physical environment: This will be done through the following activities:
a. In-depth on-site assessment of centres’ physical infrastructure and equipment;
b. Public works checklist for adaptation of centres;
c. Equipment list (audio-visual and medical);
d. Budget proposal for each centre;
e. Community consultation on adaptation proposed;
f. Identify a group of young architects/designers/builders to carry out adaptation.
- Build a youth-friendly environment: This will be done through the following activities:
a. Establish youth advisory board at each centre;
b. Carry out the required infrastructure modifications;
c. Procurement of additional equipment as necessary;
d. Arrange secondment of young medical and nursing staff, and student internships.
- Carry out client recruitment activities. This will done through the following activities:
a. Global Youth Partners and Friends of ICPD “adopt” a couple of centres each;
b. IEC materials adapted to each individual centre;
c. Television and radio visits to the adapted centres;
d. Youthful posters made and distributed in the catchment area of each centre;
e. Peer to peer promotion of the Centres, at schools, community centres, shops and markets, private medical practices; hairdressers.
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Training NGOs on media campaigns.
In follow-up to previous campaigns implemented jointly with concerned NGOs, the project will assess the previous experience to further identify unmet training needs that enable the selected youth outreach NGOs to undertake local campaigns. In light of this, project support will be identified and rendered to three NGOs who will carry the responsibility of campaign implementation with due regard to local fund raising.
Annex 1
YOUTH FRIENDLY SERVICES SWOT ANALYSIS
UNFPA supports Ministry of Social Affairs (IEC with counseling component), Ministry of Public Health (Quality of care service-provider training based on protocols within the context of health sector reform). Also of relevance is the PDS project with an advocacy component including a survey of attitudes of opinion leaders concerning national development issues.
- Institutionalization and sustainability enhanced by considerable government financial and material allocations to youth health programmes.
- After a period of successful awareness raising by Ministry of Social Affairs (working with youth groups and the media) there is a generation of informed young people who are concerned about protecting and promoting their own health - including sexual and reproductive health.
- Media responsibility and community interest have both been engaged and commitment is high.
- Mainstream and marginal youth groups can and do focus on sexuality topics for training and communication interventions.
- Ministry of Social Affairs will make a considerable contribution to the development of training module on interpersonal communication and counseling skills for Ministry of Health personnel and assist in the training itself.
- Only around 15% of the general population use public sector health services (provided by Ministry of Public Health, Ministry of Social Affairs and NGOs) while 85% use private services. There is little current attention to the private sector health providers.
- Adolescent approach has been largely an informal one. Resistance from some religious and community leaders resulted in Ministry of Education withdrawing from the process of integrating sexual and reproductive health education into the school curriculum.
- Some conservatives in the health sector are resistant to adolescent and youth health issues (including access to services and commodities).
- No overall UNFPA programme monitoring or review mechanism as yet.
- Support for the idea of an in-built mechanism of monitoring and evaluation of UNFPA supported adolescent and youth interventions (to include young people, service providers and other representative beneficiaries).
- Common understanding of what constitutes youth-friendly health services growing, in part due to UN Youth Task Force / Ministry of Youth and Sport national Youth Policy draft, which includes a chapter on health (including streamlining and mainstreaming youth friendly services).
- • Reproductive health sector (project staff) wants to address the private sector, one option to explore is involving private sector health providers (chosen through Professional Associations) in some of the trainings and orientation sessions on ASRH.
- Growing credibility of the health facilities of the Ministry of Social Affairs as Centers of Excellence along with the facilities of Ministry of Public Health and service providing NGOs.
- A national reproductive health strategy is as yet not adopted, in the medium term this means that adolescent and youth issues can be highlighted by representation from Ministry of Social Affairs.
- Ministry of Public Health has been quietly facing up to increased demand for sexual and reproductive health services by improving quality of care in its health facilities, though without an explicit focus on adolescent and youth clientele. Similarly, counseling is being offered in more and more facilities.
- Reform of primary health care is on-going, focused on improving quality.
- A Ministry of Public Health technical committee is to be established to review 1999 protocols on reproductive health quality of care and associated training mechanisms. Representation from Ministry of Social Affairs (project coordinator) can be expected.
- The counseling segment of Ministry of Public Health training will have a focus on adolescent and youth clientele.
- Self-regulatory mechanisms for counseling, peer education, hotline services and clinic services are being discussed.
- Interest could develop for an interdisciplinary national association for adolescent health.
- Survey and needs assessment conducted by the Ministry of Social Affairs will be complemented by data from soon to be conducted PAPFAM Youth Module survey, which in turn can be complemented by findings of qualitative rapid assessment and response tools, which can focus on youth leaders (in addition to community leaders), married adolescents (in addition to married adults), vulnerable youth (in addition to mainstream adolescents) and student health professionals (in addition to current service providers).
- Global Youth Partners represented in Lebanon by eight young HIV/AIDS activists who will organise an advocacy workshop in the next few months.
- Little external monitoring of quality of counselling, peer education, hotline services, and attempts to set standards and norms risk backfiring on the body that sets itself up to do so.
- Self-censorship of PAPFAM investigators could lead to questions of sexual and reproductive health not being posed to unmarried respondents.
- Political instability could rise, resulting in shift in programming focus towards emergency interventions and away from integrated programming for development.

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