Vacancies and Notices


Production of a TV spot on elderly issues

Production of a TV spot on elderly issues

Terms of Reference
Production of a TV Spot on Elderly issues
Population and Development Project Ministry of Social Affairs
And the United Nations Population Fund Lebanon

Background and Rationale
In response to the UNFPA supported Country Program’s output: “Enhanced Capacity to Utilize Data for Integrating Population Dynamics, Reproductive Health and Gender-Equality Concerns into Development Planning and Monitoring Processes, at National, Sectoral and Local Levels”, the Population and Development (PD) project, a joint collaboration between the Ministry of Social Affairs (MOSA) and UNFPA – aims at “Enhancing the capacities of MOSA in strategizing and mainstreaming Population and Development priorities and concepts – particularly ageing issues - within their plans and programmes both centrally and through selected Social Development Centers”. More specifically, the PD project provides a road map towards the support of MOSA’s leading role in fostering policy dialogue on Ageing, strengthening the National Commission on Elderly Affairs in Lebanon (NCEA) and its executive body represented by the Department of Family Affairs at MOSA (DFA).
The PD project Annual Workplan for 2014 consists of a series of activities towards the above output, mainly in terms of strengthening the role of MOSA as a pioneer and leader on Ageing issues whether at the level of services, awareness, regulatory or at the level of policy change. This is mainly reflected in generating knowledge base towards advocating, lobbying and increasing public awareness on the need of improving the quality life of the Elderly and protecting their rights.
The national efforts led by the Government and Civil Society Organizations on advancing issues of Older people on the national agenda are guided by the Programme of Action of the International Conference on Population and Development (PoA/ICPD) as well as the Madrid International Plan of Action on Ageing (MIPAA). In this context, a relevant MIPAA recommendation states that “….Older persons make many valuable contributions that are not measured in economic terms: care for family members, productive subsistence work, household maintenance and voluntary activities in the community. Moreover, these roles contribute to the preparation of the future labor force. All these contributions, including those made through unpaid work in all sectors by persons of all ages, particularly women, should be recognized”. Whereas the ICPD PoA declares that nations should “Seek to enhance the self-reliance of Elderly people to facilitate their continued participation in society…. ensure that the necessary conditions are developed to enable Elderly people to lead self-determined, healthy and productive lives and to make full use of the skills and abilities they have acquired in their lives for the benefit of society. The valuable contribution the Elderly people make to families and societies, especially as volunteers and caregivers, should be given due recognition and encouragement”.
In Lebanon,  the proportion of Elderly is one of the greatest proportions in the Middle East and North Africa region, and it is projected to increase from 7% to 19% by 2050 (PAPFAM, 2004). Nevertheless, it lacks policies to ensure healthy and active Ageing for them. Recent data shows that 18.56% of total Elderly are working and constitutes therefore 4.3% of total labor force (MICS3, CAS and UNICEF, 2009). Moreover, 59% of working Elderly are self-employed, 19.5% are employers, 19.6% are salaried employees and 19.5% are financially independent (PAPFAM, 2004). While appropriateness of such involvement in national labor force is debatable, there is no doubt that the Elderly are actively contributing directly to the economy and indirectly to family life.
In addition, a Preliminary assessment of Activities of Daily Living (ADL) among the Elderly (MOSA-UNFPA, 2013) was conducted in order to measure the level of dependency of the Elderly in the governorate of Mount Lebanon. Findings showed that only 32% of the surveyed sample (2,227 older people) reported having significant limitation in performing at least 1 activity of daily living (out of 20 ADL). These ADL included the capability to carry out independently activities such: shopping (44%), cooking (52%), housekeeping (41%), supporting the family in its different responsibilities other than housekeeping (50%), etc… These results assert that a high percentage of older people are strong enough and capable to actively contribute to our society economically and socially.
But this important role is often not captured in society’s recognition. Older persons are often depicted as weak and dependant, who are essentially a burden on society. When the issue of Ageing is debated, there is a strong focus on negative stereotypes and issues such as healthcare costs, social costs and pensions. 
Nowadays, the social and political change relies on the powerful role of the media since it provides the public with access to important information about the world, allowing people to make informed decisions that affect their lives and society. In particular, the social media has became a leading communications platform that will likely continue to attract adult users across all segments of the population, and might have therefore an impact on health information seeking and decision making in older adults. In this regard, the MIPAA stressed on the importance of using the mass media through encouraging it to “promote images that highlight the wisdom, strengths, contributions, courage and resourcefulness of older women and men, including older persons with disabilities”.
In Lebanon there are several media outlets; a matter that would maximize the reach of the population to essential information, and more particularly the promotion of a positive image of ageing, irrespective of the geographical location or political affiliations of the targeted groups. However, and as stated in the “Ageing in the Arab Regions, MIPAA 10 years later” review (2013), Lebanon among 43% of the mapped Arab countries, does not include delegates from the telecommunication/media communities within their institutional arrangements. Moreover, most of the studies conducted at the national level, call for more media focus and attention in promoting the needs of older people as well as their productive role in families and societies. The Country profile on “Older Population in Lebanon, Facts and prospects” (CSA, 2011) urged on the use of mass media and public information to promote the preservation of traditional care and positive social and cultural values and practices in the care of older adults. Also, among the actions suggested during the deliberations of CSA Roundtable Debate on “Late-life care” (Oct, 2010), was “Debates and the media are critical to changing public attitudes and act as a catalyst for viewing end-of-life care a process of shared decision making and communication that acknowledges the values and preferences of patients and their families.”
Based on the above rationale, the PD project, in collaboration with the DFA and the Information, Education and Communication (IEC) Unit at MOSA, aims at supporting the production of a series of TV spots that shall address different aspects and issues with relation to Elderly rights. 
Within this context, the PD project is seeking services of a production house to produce the first TV Spot in this series. The main objective expected from this spot is to emphasize on the diversity and richness that come with Ageing as a result of a lifetime contribution, strength and resourcefulness; and to stress therefore on their right in actively participating in the society as a whole.
Key Message and Target Audience
In light of the above mentioned objective, the TV spot shall communicate the spirit stated in the following key message: “Older persons are not a burden on society or a dysfunctional part of it. They are rather strong, vital contributor in the life, and we can rely on them”. It is worth mentioning that this message was set through a rapid participatory approach whereby various relevant stakeholders (MOSA, Elderly institutions, experts in the field of Ageing, researchers, services providers, UNFPA...) were consulted to identify a key priority for this first TV spot. 
While the TV Spot will reach the population at large, yet it aims at targeting specifically older persons’ caregivers and fellows being family members or service providers.
Scope of the work
The consultancy firm will be jointly identified by MOSA and UNFPA on basis of agreed upon criteria for selection, and contracted by MOSA. It is expected to undertake the following duties, noting that approval of concerned parties (UNFPA and MOSA) is required before moving from one step to another:
  • Prepare an action plan with timeline of tasks to be carried out under this assignment and that shall be discussed with PD Project, IEC and DFA.
  • Review relevant information that shall be provided by the PD Project.
  • Participate in consultation meetings with concerned parties (PD project, UNFPA, IEC Unit and DFA) during the whole implementation process. During these consultation meetings, assess preferences for the final re-worded key message, and scope and nature of the story board.
  • Develop the creative storyboard, in line with consultations with concerned parties, for a 35-40 seconds TV Spot which should clearly summarize the key message.
  • Develop the concept and the script. In case celebrities are to be starred in the film, the company shall be responsible for guiding them and supervising the shooting. The PD project in collaboration with the IEC Unit at MOSA shall facilitate the contacts.
  • Propose shooting scenarios and locations including details about the related logistics, shootings and authorizations.
  • Design, develop and produce the first version of the TV spot. 
  • Test the draft of TV spot with selected audience (including representatives from older people, MOSA, UNFPA, researchers, service providers, etc…) before publishing the ad.
  • Finalize the TV spot based on feedback received during the piloted phase.
The expected outcome of this assignment will consist of delivering a TV Spot, on DVD (5 copies) and HD Video File (10 copies) with the following special features:
  • Accurate, reliable, and highly professional output (Full HD).
  • Original and creative concept that has not been published nor duplicated before.
  • The film length should be between 35 and 40 seconds. 
  • The selected Music should be copyrighted.
Duration of Assignment
This consultancy will be conducted over a period of 10 weeks starting from the date of issuance of the contract. 
Submission of Proposals
Applicants are expected to submit:
  • A technical offer including:
  1. Concept and storyboard
  2. Profile and portfolio of the company
  3. Links to at least two TV spots produced by the company
  • Financial proposal detailing the cost and including pre and post production.
The evaluation of offers will be carried-out according to a 70/30 scheme, where the technical offer accounts for 70% and the financial offer for 30%. Weights within the technical offer are allocated as follows:
  • Understanding of brief and quality of concept and storyboard 50%
  • Relevant experience and track records 20%
It is to be noted that for not selected applicants, the concept and storyboard remain their property solely.
Support to be provided by MOSA
  • Provision of relevant data, statistics, reports, information, etc.
  • Facilitate access to Elderly institutions if need be.
  • Support in making contacts/meetings with relevant stakeholders.
  • Review and provide input on initial storyboard/concept/script/music.
Required Qualifications
  • Proven capacity as full-service production house covering TV spots.
  • Previous experience in advertising social and human rights issues or related field.
  • Proven experience in innovation and creativity.
  • Good knowledge of new and evolving technologies and digital platforms.
  • Experience in working with public sector clients and with international organizations is an asset.
  • Extensive knowledge of the Lebanese society and a clear idea of the Elderly issues in Lebanon is an asset.
How to apply
Interested firms who meet the above required qualifications should submit their technical and financial proposals by no later than September 30, 2014 electronically to the following email address: and
Or by mail to the following address: 
Population and Development project,
Ministry of Social Affairs (Old Building)
Badaro, Main Street, Facing Fransabank,
5th Floor.
Please indicate the following title under subject when submitting proposals: “Consultancy for the production of a TV Spot on Elderly Rights”.
Any request for clarification shall be sent in writing to the above mentioned emails. Responses will be shared with all applicants.
RFQ No. UNFPA/LBN/2014/02



Quotation Form

Dear Sir/Madam,
We hereby solicit your quotation for the provision of the following service:
Undertaking a Situation Analysis on 
Reproductive Health Affected by the Syrian Crisis
1. The United Nations Population Fund (UNFPA), an international development agency, is seeking qualified offers for the above-mentioned services. Your company is kindly invited to submit your best technical and financial offer for the requested services. Your bid could form the basis for a contract between your firm/institution and the UNFPA.
2. UNFPA posts all bids notices, clarifications and results in
3. To enable you to submit a bid, please read the following attached documents carefully:
  • Instructions to Bidders Annex I
  • Terms of Reference (ToR) Annex II
  • Bid Submission Form Annex III
  • Bidders Identification Form Annex IV
  • Format of Bidder’s Previous Experience and Clients Annex V
  • Technical Bid Annex VI
  • Price Schedule Form Annex VII
  • UNFPA General Terms and Conditions Annex VIII
4. The technical bid containing the technical information shall be submitted separately from the financial bid.
5. The bid shall reach UNFPA’s reception no later than (13 October 2014, 15:00 pm). The bid shall be opened on (17 October 2014, 15pm) at the office of UNFPA.
6. Bids received after the stipulated date and time shall not be accepted under any circumstances.
7. Bidders shall acknowledge receipt of this RFP by email to at Down Town. Banks Street. Facing SGBL. Arab African Bank bldg.. 2nd Floor) no later than (29 September 2014) and indicate whether or not a bid shall be submitted. The acknowledgement shall provide company name, telephone number and contact person.
8. Any questions relating to the attached documents shall be addressed in writing following the instructions included in Annex I-Instructions to Bidders, 4 Clarifications of Solicitation Documents. Do not submit your bid to the contact there indicated, or your bid will be disqualified.


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Latest update: 5/18/2012